News

What To Pack in Your Carryall (by age)
What To Pack in Your Carryall (by age)
Suggested Toys & Activities by Age Designed to help kids manage their own entertainment — and parents carry less — the Adventurers Carryall works best when it’s packed with intention.... Read more...
A Little Brand Glow-Up (and What It Means for What’s Next)
A Little Brand Glow-Up (and What It Means for What’s Next)
This week brought a small brand glow-up. As pre-orders continue, we’re also preparing Loyal & Elvie for what’s next — refining the brand, building systems, and laying the foundation for... Read more...
Launch update from a very happy founder over here 😊
Launch update from a very happy founder over here 😊
Launching the Adventurers Carryall has already brought beautiful conversations, stories, and even a sweet memory about my grandfather on his porch swing. It’s amazing how excitement and nerves feel like... Read more...
The Adventurers Carryall Begins With 100 Founding Families
The Adventurers Carryall Begins With 100 Founding Families
Loyal & Elvie is officially opening pre-orders! 🎉 We’re launching with 100 Founding Family spots (two already claimed) to fund our first production run and bring this little life-hack-for-families to... Read more...
A Tiny Mint, A Big Memory, and So Much Gratitude
A Tiny Mint, A Big Memory, and So Much Gratitude
While enjoying an Andes mint - my grandma’s favorite - I was reminded how the smallest things carry the biggest memories. This Thanksgiving, I’m reflecting on my grandparents, the roots... Read more...
Three New Prototypes, Three Factories, and One Clear Winner
Three New Prototypes, Three Factories, and One Clear Winner
If you’ve ever wondered what it’s like to bring a product to life - It's a lot like that game of telephone you played as a kid. You share something... Read more...
It Should Be Easy… So Why Does Social Media Suck So Much?
Sometimes I freaking hate social media. I’ll spend hours editing videos, writing captions, Googling whether hashtags still matter… and then I don’t even post because my perfectionism gremlin shows up. If you’ve ever wondered why the hell content creation feels so hard, trust me... you’re not the only one. Read more...
Following the Fire
Following the Fire
After last week’s humbling wake-up call, I’ve been following the fire it sparked — asking better questions, finding real answers, and choosing fun in the waiting. Over on Instagram, I’m... Read more...
Figuring It Out in Real Time
Figuring It Out in Real Time
A call with a marketing agency stopped me in my tracks. They asked the questions I should have been able to answer, and I realized how much of Loyal &... Read more...
The Loyal & Elvie Bag’s Maiden Voyage ✈️
The Loyal & Elvie Bag’s Maiden Voyage ✈️
The Loyal & Elvie bag’s very first trip had everything: chaos, kindness, and karma. From giving up our seats on an oversold flight, to nearly losing the one-of-a-kind prototype on... Read more...
First Look: Unboxing The First Loyal & Elvie Prototype
See the raw reactions to our backpack prototype! Discover design tweaks and the journey to create the perfect bag. Read more...
The Box in the Driveway: Waiting, Avoiding, and Hoping It Wasn’t a Flop
The Box in the Driveway: Waiting, Avoiding, and Hoping It Wasn’t a Flop
I knew what was inside. I should’ve been elated. Instead, I let it sit in the driveway for three days. Because sometimes the scariest part of building something isn’t the... Read more...
Why I Started Loyal & Elvie — and Better Yet, Why I’m Still Going
Spoiler: “Because I couldn’t find a good bag” was not a good enough reason. It started out as a hyperfixation — something my brain just couldn’t let go of. So I grabbed what I could and made a rough facsimile of the bag in my head. My friends and family hyped me up, and that encouragement pushed me to take the next step: finding an agent to help me bring it to life. Designing, dreaming, problem-solving — that part was fun. Energizing. I was already sketching the next bag before... Read more...
From Prototype to Product: When My Functional Idea Met Thoughtful Design
From Prototype to Product: When My Functional Idea Met Thoughtful Design
I didn’t have a product development background. I had a prototype stitched together with hope, a few encouraging texts from friends, and a deep love for Facebook groups. So I... Read more...
Loyal & Elvie - V1
Loyal & Elvie - V1
A scrappy trapper keeper prototype sparked a mission to design timeless travel bags for kids. This origin story celebrates creativity, chaos, and the moment a mom realized her idea could... Read more...
Bottom of the Bag
Bottom of the Bag
Before I ever traveled with both girls, I was already nervous. Not just “will the layover be long enough?” nervous—more like haunted-by-the-backpack-dump nervous. Every stop, Eleanor would unzip her bag... Read more...