It Should Be Easy… So Why Does Social Media Suck So Much?

I’m just going to say it: sometimes I freaking hate social media. It feels like it should be easy. I love what I’m building. I want to be all, “Yay, look at my brand!”
But honestly? Posting on socials makes me feel so dumb.

I almost forgot to write this blog post because I was buried in editing videos for Instagram. I spend hours—literal hours—creating content, chopping up tiny clips, trying to write the “perfect” caption, researching clever hashtags even though I’m 90% sure no one uses them anymore. And half the time? I don’t even post what I made because my perfectionism gremlin shows up to whisper, “This isn’t good enough.”

And then, if I finally do post something, it lives for what? A day? A few hours? Then it’s basically gone. It’s like spending all day cleaning your house because friends are coming over, and then nobody shows. And honestly, that scenario is better — at least you end up with a clean house. Social media just leaves me with anxiety.

I feel like a total asshole when I record myself, and a complete dumbass when I sit down to edit. I swear, I have no grasp on technology or social media etiquette, and I second-guess every button I press.

But I know I’m not alone. I’m willing to bet that a lot of other small business owners, creatives, and anyone trying to build something online has had that moment of, “Why the fuck am I doing this?”

And here’s the truth: it’s okay to not love every piece of the process. But, as the saying goes, sometimes we have to be brave enough to be bad something… at least long enough to get better. (Or outsource it. Honestly? That option is looking real good right now.)

So if you’re out there feeling the same way, you’re not alone. We’ll figure this out together, and maybe even laugh about it in the meantime.

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