Following the Fire
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Because once you realize what you don’t know, the only way out is through.
Last week, I wrote about moment where i was caught off guard with no good answers to a lot of good question and how it lit a fire under me.
This week, I've been letting that fire drive me.
I’ve been diligent , borderline relentless, about getting answers.
When I didn’t understand something, I kept asking.
When timelines felt fuzzy, I pressed for clarity.
I followed up with Conjetta, the company helping me design and source the Loyal & Elvie bag, until I had real, tangible next steps on shipping options, packaging, and third-party distributors.
And it’s working. The questions that used to feel overwhelming are finally starting to make sense. Every email, every answer, feels like a small step toward confidence, a foundation taking shape piece by piece.
But here’s the thing about structure: it comes with a lot of waiting.
There are stretches of quiet in between the motion, long gaps while samples ship, partners confirm, and spreadsheets do their thing. I’ve realized I can either fill that space with worry or make room for something lighter.
So I’m choosing fun.
While I wait for the next round of updates, I’m heading over to Instagram to share some of our family’s favorite travel toys. Because that’s how all of this started — wanting my kids, especially Eleanor, to have a sense of independence and calm when we’re on the move.
Follow the series on Instagram
It feels good to go back to the heart of it all: connection, curiosity, and little hands learning to carry their own joy.
Did you just stumble onto my blog? Welcome! I’m so glad you’re here! It's nice to know I'm not just screaming into the void. I'd love to have you follow along as I share weekly behind-the-scenes updates on what it’s really like to bring a kids’ product to life, plus when you join the Loyal Letters newsletter you’ll be the first to know when the Loyal & Elvie bag officially launches.
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