Launch update from a very happy founder over here 😊

We officially opened pre-orders for the Loyal & Elvie Adventurers Carryall this week — and I’m feeling so energized and grateful.

I knew launching a physical product would stretch me in all the best ways, but wow… the conversations, questions, feedback, and encouragement have already been such a gift.

One of my favorite moments so far?
Someone messaged to say how much they loved the brand name. She shared that her son still talks about “the front porch guy” — my grandpa — who sat on his swing outside every day. Loyal & Elvie is so much more than a product. It’s a legacy story, and that comment meant the world.

A few more highlights from this first week:

•  Families are imagining using the bag at restaurants, on flights, at church, and as one mom said, “for her sidelines sister!”
• An auntie told me she can’t wait to be the “cool one” at birthdays this summer.
• One customer purchased SIX carryalls! 

Every preorder and every share makes a visible difference in bringing this first production run to life.

If you’ve been following the journey and cheering from the sidelines, I’d love for you to take a peek at the Founding Families page:

https://loyalandelvie.com/pages/founding-families-launch-20-off-for-our-first-100-families

Founding Families get:

💛 20% off (we currently have a little pricing magic happening on the site. Founding Families are getting an even bigger discount before I tighten it up. It’s a great moment to grab one.)
💛 Guaranteed access to the first run
💛 Priority updates
💛 First access to future drops
💛 A meaningful role in helping build this brand

It’s been a wild, fun, imperfect, joyful beginning. I’m learning so much, and I genuinely love this journey.

I read recently that nervous and excited are sister feelings — they feel nearly identical in our bodies. As adults, I think we experience more nerves than excitement, so it was such a beautiful moment this week to feel the electricity and flutters in my body and know, without any doubt, that it was excitement.

I’m so grateful for this community for helping bring me that feeling.

Thank you for being here.
We’re just getting started!

— Jen